How Museum

How Museum

With over 2000 pieces to the How Hotel name including those of Damien Hirst, Anish Kapour and Jeff Koons, the hotel opened to the public in 2013. The Founder of the hotel emphasised the significance of art and design, with the inclusion of its own, for want of a better word, ‘museum’, crossing the boundaries to which it is commonly assigned.

The How Museum launched in September 2017 with an exhibition curated by Infrastructure alongside the acclaimed art film ‘Manifesto’ starring Cate Blanchett. A second successful exhibition, ‘Zaha Hadid: Eternal Flow’ was launched in March as a collaboration with the eponymous London-based Architecture and Design giant, devised and driven by the Infrastructure Team. The space is a means of exhibiting some of the most exciting talent from around the world but also a way of showing the talent from it’s native China.

Consulting on the overarching theme of the exhibition as well as aspects including pricing, merchandising, marketing messaging and PR strategy, the partnership with the How Museum culminated in the styling and curation of the space and products itself. With an art-centric and progressive attitude towards its design and interiors, the hotel involved Infrastructure when creating a showcase of Chinese design talent following the success of Design Shanghai.

Building on the success of the inaugaral exhibition, the second edition continued the exploration of design, collaborating with the iconic Zaha Hadid on ‘Eternal Flow’. Accompanying the launch of the exhibition was an engaging panel discussion featuring Zaha Hadid Design’s Wood Yao and renowned designer Zhang Zhoujie amongst others, and chaired by Infrastructure Director Ross Urwin.

The careful and thoughtful edit of products, which in their own right are works of art, was a process which extended beyond the aesthetic considerations but included too, the designers personally, professional or cultural narrative.

With extensive experience and connections to Chinese designers, curating an exclusive collection of pieces which function both as museum works as well as commercial investments.