Sonder Living


Sonder Living

Sonder Living is the retail enterprise of the RSC group and the manifestation of the company’s vertical integration strategy. Established in 2015, the retail concept completes the manufacturing, distribution, retail model. Translating the Resource Decor multi brand wholesale business into a comprehensive, premium consumer platform the company offers a diversity of design styles and aesthetics.

Full retail concepts developed and implemented in line with the global roll-out of the Sonder Living concept store, maintaining the key brand identity whilst refreshing concept and adding regionally sensitive revisions. Direct liaison and management with local parties, contractors and suppliers for stores in ABC New York, Harrods London, HD Buttercup Los Angeles, Orange County, San Francisco, Myanmar and  Bangkok, and additional concept development and planning for stores in Russia, Canada, the UAE and Asia.

Working to create a cohesive and well balanced environment, the Sonder Living spaces- as a multi brand concept- are styled with subtle references to each designer’s visual signature while also maintaining a fully realised integrated design