IDEAL HOME SHOW
MARKETING & EVENT MANAGEMENT
FOUR DAY CONSUMER SHOW
INAUGRAL EVENT 2017
As the longest running consumer show in the world, the Ideal Home Show celebrated its inaugural year in China in 2017. Established in 1908, the event hosts 230,000 visitors annually and over the last century has shaped the home and lifestyle industry in the United Kingdom. The event, launched in Shanghai in December 2017, brings together international manufacturers, retailers, interior designers, building specialists and industry experts to showcase the best of architectural, home and lifestyle innovation.
The inaugral year marked the first time the concept will be previewed outside of Britain.
Our curatorial expertise combined with a distinct operational understanding and creative competency allows Infrastructure to lead the concept development of the features within the event, sourcing and procuring content as well as project management and execution.