KANJIAN
CREATIVE DIRECTION
BRAND MANAGEMENT
PRODUCT DEVELOPMENT
RETAIL EXPERIENCE
LIFESTYLE BRAND
DESIGN INCUBATOR
COMMUNITY DEVELOPMENT PROJECT
Launched in 2014 at the Triennale, Milan, the Kanjian brand was established to fulfill three key objectives: empowering minority communities, reinvigorating the global markets appetite for traditional Chinese and Mongolian craftsmanship and honouring heritage skills. The brand has enlisted international designers including Tom Dixon, Neri & Hu, Michael Young and Chi Wing Lo to re-contextualise techniques and fabrications for a modern audience.
SERVICES
CREATIVE DIRECTION
The Kanjian project enable us to unite the global design community with traditional Chinese craftsman and time-honoured techniques. In an endeavour to reinvigorate both a passion for hand craftsmanship and the economy’s of regional Chinese communities we introduce internationally renowned designers with local craft communities to produce a vibrant collection of objet. Utilising curatorial expertise and a global design network, our goal was to bring visibility and new relevance to long established manufacturing skills and a commercial life back to fading industries.
RELATED PROJECTS
