LANE CRAWFORD

CREATIVE DIRECTION 

RETAIL STRATEGY

RANGE PLANNING

MERCHANDISE DIRECTION

TREND FORECASTING

VENDOR RELATIONSHIP MANAGEMENT​

MULTI-BRAND RETAILER

EIGHT DEPARTMENT STORES

HONG KONG, SHANGHAI, BEIJING, CHENGDU

TOTAL OF 585,000 SQFT

A six-year role as Creative Director of Lifestyle for the retail giant evolved into an ongoing consultancy,  with our team seamlessly integrating into the Lane Crawford Home & Lifestyle business to deliver a retail solution that is aligned with the eponymous, luxury multi-brand fashion retailers identity. 

SERVICES

CREATIVE DIRECTION

With a rounded approach to curation, we have supported the home and lifestyle department to develop seasonal collections. Trend forecasting, strategic merchandise planning and budget development, management of key vendor relationships and mentoring of buying teams are amongst the solutions offered to ensure that the company maintains its position as a market leader.

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+852 6898 4890

7C E. Wah Industrial Building

56-60 Wong Chuk Hang Rd

Hong Kong