ONLINE FURNITURE RETAILER
Sixpenny is the E-commerce furniture retail proposition created by a manufacturing entity that is renowned for producing private label collections for the international luxury retailers. Their brand mission is to bring engaging, original, lifestyle product to the consumer with the best price-value position in the industry.
The brief for the art direction was to create individual living enviroments that are creative and engaging whilst having a sense of accessible that appeals to a broader target audience.
Infrastructure directed several photoshoots for Sixpenny, channelling the brand's ethos of creating individual living environments which are creative and engaging, whilst having a sense of accessibility that appeals to a broad target audience. Full artistic direction was undertaken, from initial direction and mood-boarding, through sourcing and on-site styling and management.