MARKETING & COMMUNICATIONS
GLOBAL DESIGN BRAND
COLLABORATIVE DESIGN HOUSE
Atelier Swarovski Home is the latest incarnation of Atelier Swarovski. Conceptual and experimental, the inaugural collection brings crystal craftsmanship into a new arena — that of home goods and décor. Showcasing creations by design powerhouses such as the late Dame Zaha Hadid, Daniel Libeskind, Tord Boontje and Aldo Bakker, the Atelier Swarovski Home collection embraces crystal amidst mixed mediums of wood, plastics and precious metals in a range of interior décor objects.
Infrastructure was engaged to advise on the APAC wholesale and retail strategy and brand positioning. Our role was to support the developmental process of the brand, their strategy and retail partnerships throughout Asia. Our ongoing installation collaboration with the brand is designed to increase optimum brand positioning and target consumer awareness.