COMMERCIAL RETAIL CONSULTANCY
RETAIL STRATEGY & RANGE PLANNING
MARKETING & COMMS STRATEGY
HONG KONG HERITAGE BRAND
VERTICALLY INTEGRATED BESPOKE CARPET COMPANY
RETAIL SHOWROOMS GLOBALLY
Launched in 1956, the luxury carpet maker Tai Ping represents one of Hong Kong’s only heritage brands, producing luxury, artisanal hand-woven pieces. Having acquired several subsidiary brands, Tai Ping now operates globally, providing a vertically-integrated service from initial design and conception, through to manufacture and retail, for both private consumers and commercial contracts.
A comprehensive business assessment of Tai Ping’s overall vertical integration strategy was conducted to evaluate the restructuring necessary to enhance the company’s performance in the Asia Pacific region. Key focus points included range and merchandising planning, marketing initiatives and a succinct retail strategy that encompassed new distribution channels.