TSINGHUA CAPITAL
COMMERCIAL INTERIOR DESIGN
PROJECT MANAGEMENT
STYLING
BRAND IDENTITY
PRIVATE EQUITY COMPANY
18,000 SQFT HEADQUARTERS
Tsinghua Capital, a highly regarded Beijing-based wealth management firm, was originally established by the prestigious Tsinghau University. The company, with 90+ employees, engaged Infrastructure to develop a new brand identity aligned to its high net worth client's expectations and the company's position on the global financial stage. The brief was to create a design outcome that portrayed the ethos of the company - 'secure, time honoured and forward thinking' and to create a harmonious, human environment for both its clients and employee's.
