THE BEAST

BRAND MANAGEMENT

TREND FORECASTING

VENDOR MANAGEMENT

STRATEGIC DEVELOPMENT

OMNI-CHANNEL RETAILER

LIFESTYLE STORES

CONCEPT RESTAURANTS

FLORIST

The Beast began as a curated, independent floral service, retailing online through small e-boutiques and Weibo, with over 700K followers. Through collaborations with Infrastructure, Lane Crawford and Design Shanghai, a cafe come florist concept was developed. Since embarking on an ambitious expansion, the company has becoming an international, multi-brand retailer, hospitality franchise and lifestyle platform, with over 20 stores opened in China since 2014.

981e7d46gy1fn2ecav96cj21kw12x4qq.jpg

SERVICES

BRAND MANAGEMENT​

From the early stages of The Beast’s growth, Infrastructure has collaborated with the brand to develop an individual, stylised brand identity and retail strategy. Throughout our association we have focussed on business and concept development and relationship management, introducing the company to key international brands. Partnerships have included F&B installations with Design Shanghai and retail brand collaborations with companies including Rosanna Orlandi, Se' London and House of Hackney.

RELATED PROJECTS

House of Wang_Edited.jpeg
HOUSE OF WANG
Creative Direction, Retail Experience, Brand Management, Styling
Lane crawford_edited.jpg
LANE CRAWFORD
Creative Direction, Retail Experience, Marketing & Events, Styling
Wright & Smith_edited.jpg
WRIGHT & SMITH
Creative Direction,
Retail Experience