MARKETING & COMMUNICATIONS
INTERNATIONAL FURNITURE MANUFACTURER
PREMIUM LIFESTYLE RETAILER
Timothy Oulton and its parent group, Halo Creative Design, are renowned for producing iconic, distinctive furniture collections that draw inspiration from all genres of design. Translating these ideas into new concepts, with a specialist ability to manipulate fabrications and to push the boundaries of finishing, are the hallmarks of their success. The company has helped to reshape the notion of modern classics with it’s dedication to time-honoured craftsmanship and the re-invention of classic form.
A strategic vertical integration programme was developed to launch multiple design brands, including Halo, Timothy Oulton, Kelly Hoppen, Esquire and Oxford University across distribution, wholesale and retail channels. The brand and marketing strategy created to support this evolution encompassed all aspects of the project, from brand identity and guideline ideation to management of media relationships and events.